Photography is a key component of every website we do. Over the years, we’ve combed through thousands — probably tens of thousands — of photos for church websites.
Five More Talents recommends that church websites use photos of real people to communicate sound theology and make an emotional connection with visitors. The article provides 20 specific photo ideas, categorized into "People," "Close Ups," and "Abstract Imagery," to help churches effectively represent themselves online. Utilizing images of actual congregation members helps dispel superficial understandings of the church, highlighting its identity as a community "called out" and "set apart" by God.
In this post, we share some things we’ve learned along the way. These 20 photo ideas are divided into three categories:
- People
- Close Ups
- Abstract Imagery
What types of people photos should your church website feature?
A church is not a building. Rather, it is a group of people “called out” and “set apart” by God for his purposes.
By using photos of real people on your church website, you communicate sound theology, make an emotional connection with website visitors, and dispel superficial understandings of what the church is.
Here are 10 different kinds of “people photos” you could consider using on your church website:
- Members of congregation singing
- Worship leaders singing
- People singing with hymnals
- People talking and smiling before or after the worship service
- The pastor
- Church officers: elders and deacons
- Sunday School or Christian Education class
- People helping out with building maintenance at the church building or in the community
- People at special events such as Vacation Bible Schools, Missions Conferences, etc.
- People on mission trips
What close-up photo ideas are best for your church website?
Each church meeting place has its own unique character. Close ups of distinctive elements of the church building and the surrounding community help prospective visitors feel more comfortable with what they can expect when they visit your church for the first time.
Here are some ideas for photographic close ups:
- Pews
- Bibles and hymnals
- Communion elements
- Details of interior architecture (pews, windows, chandeliers, etc.)
- Details of exterior architecture (steeple, steps, etc.)
- Text of a key verse in an open Bible
- Familiar outdoor landmark near church meeting place
How can abstract imagery be used for your church website?
Sometimes creating non-photographic images is the best way to get your point across. Here are some quick and simple ways to create distinctive graphics to announce sermon series, new classes, or an upcoming special event.
- Use Pixlr Express to add abstract special effects and textures to a photo
- Use part of a Gustave Dore Bible illustration
- Create a Wordle from a key Scripture passage
Conclusion
Finding quality photos can be difficult. This is why we compiled a list of our favorites sources of free and beautiful stock photos. However, not all online images are free. Use common sense by remembering that photographers and the people they photograph have rights protected by law:
- Respect people’s rights to privacy by getting their permission before using their photos on your website.
- Respect photographer’s rights by getting their permission to use photos on your website.
Disclaimer: We’re web developers and digital media experts — not lawyers — and we are not giving professional legal advice here. Please consult with a lawyer if you have more detailed questions about laws as they apply to photography on websites.
Photo by Talitha Belokonny. Used by permission.
Frequently Asked Questions
- 1 Why is it important to use photos of real people on a church website?
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Using photos of real people on your church website communicates sound theology and makes an emotional connection with visitors. It helps to dispel superficial understandings of what the church is, emphasizing that it's a group of people "called out" and "set apart" by God.
- 2 What specific types of "people photos" are recommended for a church website?
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The page recommends photos of congregation members singing, worship leaders, people talking before or after service, the pastor, church officers, Sunday School classes, and individuals helping with maintenance or at special events like Vacation Bible Schools or mission trips.
- 3 What are some ideas for close-up photos to include on a church website?
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Close-up photo ideas include pews, Bibles and hymnals, communion elements, details of interior architecture (like windows or chandeliers), and exterior architecture (such as steeples or steps). You can also feature the text of a key verse in an open Bible or a familiar outdoor landmark near the church.
- 4 How can abstract imagery be used effectively on a church website?
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Abstract imagery can be used to create distinctive graphics for announcing sermon series, new classes, or upcoming special events. The page suggests using tools like Pixlr Express for special effects, parts of Gustave Dore Bible illustrations, or creating a Wordle from a key Scripture passage.
