June 2019 marks the release of a new version of our monthly website traffic reports. The website traffic report is emailed to each of our customers at the beginning of each month. It summarizes the following data points:

  • Number of Sessions
  • Page Views per Session
  • Average Session Length
  • Percent New Sessions
  • Top Locations of Website Visitors

The report compares traffic for the most recent month compared to the previous month. For example, the June 2019 report compares May 2019 traffic to April 2019 traffic.

From the beginning of Five More Talents in 2009, emailing our customers a monthly report of website traffic has been a top priority. This is because we believe that 80% or more of a website’s value comes after it has been launched.

It’s not enough simply to launch a new website. To be a good steward of your website, you need to be faithful in maintaining it. To get the best results, you need to add content to your website on a regular basis. Adding new content is what keeps people coming back.

Your website traffic stats can signal whether or not your website is effective in achieving its mission.

So why email your website traffic stats? You can look up your website traffic on Google Analytics. Or, with a plugin, you can view your website traffic stats in the WordPress Dashboard.

We email website traffic stats each month because we have found that receiving an email in our inboxes catches our attention. It is like a “push notification” on your smartphone. It can serve as a wake-up call, a reminder, or an encouragement: “keep going, you’re doing great!”

That’s why we’re trying out a new format for our monthly website traffic email report. We want it to be as useful to you as possible. We want it to serve as an encouragement and a stimulus to press on in your online publishing journey.

So, if you’re a customer and you received one of the email blasts, what do you think? How can we improve the website traffic report for next month? I’d love to hear your thoughts! You can email me at daniel@fivemoretalents.com.