A winning church welcome video should include the congregation's vision, core values, and engaging footage of the church 'in action,' typically lasting three to four minutes. For one, it lays out the vision of the congregation. It features the pastor of the church communicating what the church believes and stands for. People visiting your website are most likely looking for a church to call home, or to visit while they are in town. They want to know the core values and vision that drives your church. A welcome video that doesn’t address these elements is undoubtedly missing something. Furthermore, you have the opportunity to share your church’s core message through this video. This church from Kalamazoo did a tremendous job articulating the Gospel message in their welcome video: Winning church welcome videos also feature video footage of the congregation “in action”. This is important for a couple reasons. It helps give visitors an idea of the atmosphere and what demographics to expect from the congregation. On a practical note, the footage helps to break up the interviews with pastors and other church leaders, leading to a much more dynamic and engaging experience for the web visitor. Calvary Glenside OPC has done a fantastic job of that in their welcome video: What’s the ideal length for a church welcome video? That really depends on what all you want to include, but usually three or four minutes is an optimal length. Any shorter and you won’t have room for all the things you want to communicate. Any longer and your web visitors will start to lose interest. According to recent statistics, 5% of people will stop watching a video after one minute. On the other hand, 65% of people usually watch at least three quarters of a video.
